Information Marketing and Organization – The Rise of Online Marketing

Media marketing and business are more interconnected than ever before. When using the rise of social media systems and microblogging services, companies can connect to customers over a personal level and build company awareness through content advertising to drive site traffic and sales. Moreover, social networking enables businesses to humanize their identity by turning them into active participants in their market, rather than unaggressive repositories of information like the classic phone publication. Lastly, the amplification of videos marketing through social networks gives companies the capacity to reap the benefits of earned media, which can be free advertising from consumers through product critiques or referrals. This is what makes social media marketing (SMM) one of the most efficient ways to develop a business.

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